Skip to content
Free Will — home
Ingredients Benefits Get early access
Our story

TEN YEARS OF LOOKING FOR AN EDGE.

Free Will didn’t start as a business. It started as a personal search that took a decade — and became Free Will Elixirs in August 2025.

I’ve always looked for an edge to improve my focus, energy, and general feeling of well-being. After dealing with years of problems related to prescription medications, I decided to explore the natural route.

What followed was ten years of trial and error — reading the research, trying things, dropping what didn’t hold up, and keeping the handful that did. Free Will is that shortlist: the most effective adaptogens and natural ingredients I accumulated over the past decade and still use every day, now in one product instead of eight bottles on a shelf.

RILEY KOPELMAN Founder, Free Will

What ten years taught me

Three things I decided Free Will would never do.

1
ZERO SUGAR.

I wanted energy without the sugar. Free Will has zero sugar and pairs 150mg of caffeine with 250mg of L-theanine, the same doses tested together in a controlled study of attention and alertness.

2
NO MYSTERY BLENDS.

“Proprietary blend” means “we’d rather not say.” Every milligram of every active ingredient is printed on our label — judge them yourself.

3
NO FAKE SWEET.

Zero sugar, zero artificial sweeteners. Peach Lemonade, sweetened with stevia leaf. That’s it.

Riley walking up the beach with a surfboard and a Free Will shaker
Made for the pursuits that matter

I wasn’t trying to make a pre-workout. Or an energy drink. Or an adaptogen blend.

I was trying to make all three.

Because whether you’re training, building something, or just chasing down a day that needs chasing, the requirement is the same — you need to feel your best. Give your mind and body what they actually need, whatever the task turns out to be.

That’s what Free Will Elixirs is about. Fueling you for what’s ahead.

A hand holding up a Free Will shaker in an autumn meadow below the mountains

Common questions

Who founded Free Will Elixirs?

Free Will Elixirs was founded by Riley Kopelman in August 2025. He spent roughly ten years testing adaptogens and natural ingredients for his own focus and energy before combining the ones that worked into a single product.

Why was Free Will created?

After years of problems related to prescription medications, founder Riley Kopelman looked for a natural route to better focus, energy and well-being. Free Will is the shortlist of what held up over a decade of trial and error, combined into one daily powder instead of eight separate bottles.

Where is Free Will made?

Free Will is manufactured in New Jersey, USA, in an NSF & GMP registered facility. The company is based in Houston, Texas.

You bring the free will. We fuel it.

GET EARLY ACCESS